The fast paced growth of the sharing economy is changing the tourism marketplace - giving people new options for where to stay, what to do and how to get around. Especially city leaders face a challenge in striking the right balance, making sure that they capture the opportunity to stimulate innovation and support the expansion and development of tourism as a whole, while addressing the challenges it poses for the traditional tourism sector and the impacts on the city. This room demonstrates research, case studies and policies to inspire a balanced, informed city approach.